Week of February 20-24, 2017

New Report Show Social Media Preferences and Habits Among Generations

This report from Sprout Social should help you better understand your audience says Andrew Hutchinson of Social  Media Today (@SocialMedia2Day)

You can now share multiple photos or videos on Instagram

Check out how. I think it looks kind of cool. 

How to Track Facebook Conversions After February 2017

Track the result of your Facebook ad campaigns with help from Charlie Lawrance of the Social Media Examiner (@SMExaminer)

Hashtag New Car: How Social Media is the New Salesman for Automakers

That Honda idea sounds super clever and delicious. Great article by Gulshankumar Wankar at Hindustan Times (@htTweets)

Social Media in Healthcare: The Benefits, Challenges, and Opportunities

Before I make an appointment, I look at the practitioner's social media channels to see if I can trust them. Great article from Jylian Russell via Hootsuite (@Hootsuite)

12 Strategic Ways to Use Pinterest Marketing

People go to Pinterest to try and buy new things. Here are some great tips via Peg Fitzpatrick (@PegFitzpatrick)

Learn "The Art of Storytelling" from Pixar to Better Tell Your Company Story

It's important to tell your company's story and connect with your audience emotionally. Learn from the best for free at Khan Academy with Pixar in a Box (@PixarinaBox)

How to Use Instagram, Snapchat on a PC  or Mac

Some helpful ways to get around using these channels on your phone via USA Today (@USAToday)

Week of February 13-17, 2017

How to Use Facebook Ads to Boost Your Best Content

Excellent interview and tips with Michael Stelzner and Larry Kim at Social Media Examiner (@SMExaminer)

Facebook is Taking on LinkedIn by Letting Businesses Post Job Listings

So, basically, Facebook wants you to stay on Facebook all the time from Alex Heath on Business Insider (@BusinessInsider)

The Current State of Content Marketing [Infographic]

Helpful information from Irfan Ahmad at Social Media Today (@SocialMedia2Day)

Facebook Videos Switching to 'Sound On' by Default

Despite what they've said in the past, they are now competing against Snapchat and turning it up from Andrew Hutchinson of Social Media Today (@SocialMedia2Day)

Weekend Update: Should You Publish Every Day?

Experiment with your social media posts to see if you should be posting on the weekend from Colette House via Contently (@Contently)

How to Use Instagram Live to Generate Leads

Going "Live" on Instagram is different than Facebook. Here's some brilliant suggestions from Ana Gotter of Social Media Examiner (@SMExaminer)

SEO for Bloggers: A Basic Explanation

More info on what SEO is and what it is not from Jim Stewart at ProBlogger (@ProBlogger)

Biggest Social Media Fails of 2017

Social media can be difficult. That's why you should work with a professional. These will make you feel better about your socail media posts today from Rose Leadem at Entreneur.com (@Entrepreneur)

Met Museum Makes 375,000 Images Free

When postings images online, you need to consider copyright issues. But the Metropolitan Museum of Art's collection are now free for you to use however you please via Joshua Barone at the New York Times  (@NYTimes)

Advanced Facebook Page Insights: An Analysis Guide for Marketers

Looking at your Facebook insights tells you what content you audience wants to see from Jill Holtz at Social Media Examiner (@SMExaminer)

7-Point Facebook Advertising Checklist

A truly helpful podcast interview from Eric Siu with the famous Neil Patel (NeilPatel).

 

Week of February 6-10, 2017

Live Content is Rising in Popularity

Here are some tips for going Live on Facebook, Instagram, and Snapchat from Robert on Duct Tape Marketing (@DuctTape) 

Twitter's Ad Revenue Shrinks in Bleak Q4

Despite belt-tightening measures and new offerings like live video, Twitter's business appears bleaker than ever from Peter Adams at Marketing Dive (@MarketingDive)

Add Animated GIFs to Facebook Ads

This could also mean Facebook might open the door to natively posted GIFs in future – though I wouldn’t be counting on it says Andrew Hutchinson at Social Media Today (@SocialMedia2Day)

How to Use LinkedIn Sales Navigator for Better Prospecting

LinkedIn is offering free Sales Navigator trials to new and previous customers says Viveka von Rosen on Social Media Examiner (@SMExaminer)

What Counts as a Video View on Facebook, Instagram, Twitter, & Snapchat?

The Buffer Guide to Video Metrics by Alfred Lua is extremely helpful from Buffer (@Buffer)

5 Reasons Why Your Business Needs to Start Making Vertical Video for Social Media

It makes a lot of sense considering most people are viewing the video on the mobile device says Andrew Macarthy at Social Media Today (@SocialMedia2Day)

Hootsuite Acquires AdEspresso As It Moves Into Paid Content, Social Ads

Now you can easily schedule your ads and boosted posts says Ingrid Lunden on TechCrunch (@TechCrunch)

Huffington Post Copies Snapchat with New 'Storybook' Format

Another company is copying the Snapchat look. Pretty interesting info from Sahil Patel at Digiday (@Digiday)

Nielson: Gen X More Active than Millennials on Social Media

It's not much of a difference, but it's helpful to know when constructing your social media posts from David Kirkpatrick on Marketing Dive (@MarketingDive)

Twitter Provides Major Events Calendar to Help Brands Tap into Key Conversations

This will help with your content calendar says Andrew Hutchinson at Social Media Today (@SocialMedia2Day)

The 10 LinkedIn Settings Professionals Need to Update Now!

Very helpful tips to clean up and best utilizes your LinkedIn profile from Brynne Tilman (@BrynneTillman)

Lessons for Communicators From the Social Super Bowl

Helpful stats to consider after the Big Game from David Gorodetski and Tommy Morgan of PR News Online (@PRNews)

Facebook Updates News Feed Algorithm to Focus on Authentic & Timely Content

Reduce terms and language directly calling for engagement & plan to update your real-time news says Andrew Hutchinson at Social Media Today (@SocialMedia2Day)

Advertisers Can Now Target YouTube Ads Based on People's Google Search Histories

If you Google searched for a retail product, travel destination or movie show time, you'll now see an ad on YouTube says Garett Sloane on Ad Age (@AdAge)

Weekend Edition, February 4-5, 2017

Don't Quit Facebook Without Giving This a Try First

We know it's tempting to quit because of the recent politics, but John White give a simple tip on Inc.com (@Inc)

LinkedIn Announces New 'Engagement Insights' to Boost Marketing Performance

LinkedIn wants to make it easier for you to learn more about your ideal prospects on the platform says John Nemo at Social Media Today (@SocialMedia2Day)

Pinterest Tests Search Ads: This Week in Social Media

Pinterst is introducing search ads and more social media notifications by Gracy Duffy on Social Media Examiner (@SMExaminer)

Happy Friends Day (Facebook's turned 13th Birthday)

Here's a funny take on the mysterious animated dancer that's popping up on your Facebook feed by Freia Lobo of Mashable (@Mashable)

Friday, February 3, 2017

Facebook Q4 Number - 1.86 Billion Active User, 1.23 Billion Logging in Every Day

The majority of the users are on mobile says Andrew Hutchinson on Social Media Today (@SocialMedia2Day)

Snapchat parent files for $3 billion IPO

Snap is positioning itself as a "camera company" from Jefferson Graham at USA Today (@USAToday)

7 Unconventional Marketing Tactics for 2017 (Ep. #187)

A great podcast interview from Eric Siu with the famous Neil Patel (NeilPatel) where they mention working on notifications.

Thursday, February 2, 2017

3 New Facebook Updates You Need to Know About

Longer videos, videos on TV and Stories are coming your way says Justin Kerby on Social Media Today (@SocialMedia2Day)

Why Marketers are Creating Too Many Blog Posts (Infographic)

Maybe it's time to focus more on social media and videos instead of the blog say Nicole Dieker at Contently (@Contently)

How to Create Social Media Marketing Videos Without Appearing on Camera

You know you need more videos for social media with tips from Megan O'Neill of Social Media Examiner (@SMExaminer)

Wednesday, February 1, 2017

Mailchimp offers to help with your Facebook ad campaign

Lookalike Facebook ad campaigns have been all the rage lately in the social media world. 

Snapchat QR Codes Can Now Deep Link to Websites

This has been long awaited for marketers says Moshe Isaacian of Social Media Today (@SocialMedia2Day) 

8 Instagram Marketing Predictions for 2017

Look into the crystal ball with Lisa D. Jenkins of Social Media Examiner (@SMExaminer)

Tuesday, January 31, 2017

Greater Transparency Through Measurement Partnerships

Facebook expands measurement partnerships to offer more transparency with cross-channel comparability and third-party verification.

Your How-To Manual for Stories from Instagram and Snapchat- nice Infographic from Salesforce

Find out which channel is better for your brand from Irfan Ahmad of Social Media Today (@SocialMedia2Day) 

Reaching Millennials with Social Media

A breakdown by channels by Michelle Krasniak of Social Media Examiner (@SMExaminer)

No Filter: DJ Khaled and the FTC’s Snapchat Problem

The relationship between influencers and brands on Snapchat is a problem for the FTC by Dillon Baker of Contently. (@Contently)